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Persuasive Picks for week of 4/16/12
When Deborah Sweeney, CEO of MyCorporation, started to run her own business, she never would have guessed that a day would come when she’d be expected to update the internet on her life in 140...
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“Influencers Who Inspire” with Laura Fitton (@Pistachio)
Our influencer Q&A today is with well-known inbound marketing evangelist, Laura Fitton. Laura “@Pistachio” Fitton is the founder of www.oneforty.com, founder and principal of Pistachio Consulting,...
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Flexing your social savvy: Do you ‘THINK’ before you tweet?
We’ve all committed social gaffes at one time or another, saying something in the heat of the moment that we immediately wished we could take back. But thanks to today’s public social media platforms,...
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Persuasive Picks for week of 6/11/12
Facebook Engagement is a critical issue for social marketers, not only because consumer interaction has become a cornerstone of the new marketing landscape, but also because Facebook Engagement is...
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MavenSay What?
Every now and then, I come across a product or service that makes me ask, “Why didn’t I think of that?” MavenSay—a new social networking app– is no exception. With this app you’re able to share your...
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Influencers Who Inspire: Interview with Jon Swartz of USA TODAY
Photo courtesy of USA Today In a special edition of our “Influencers Who Inspire” series, we’re chatting with award-winning technology journalist, author and avid San Francisco Giants fan, Jon Swartz....
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What does a public relations agency do?
No, seriously! Perhaps you’ve come here looking for public relations help with your company or a job in the field, or maybe you simply stumbled across our blog (in that case, hello and welcome!). But...
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Persuasive Picks for week of 5/13/13
Google added 41 new features to their social network darling, Google+. Yes, 41! With 190 million monthly active users, Google+ is still not as popular as other social communities, but interactive...
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A lesson in social media missteps: Advice for Amy’s Baking Company
By now most of us have heard of the recent social media meltdown by Amy’s Baking Company Bakery Boutique & Bistro owners, Samy and Amy Bouzaglo. The Scottsdale-based couple was recently featured on...
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Persuasive Picks for week of 5/20/13
Shea Bennett, Co-editor at AllTwitter, has been writing about Twitter on a near-daily basis for more than four years. Over that time-period, Twitter has changed considerably and continues to evolve....
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“Influencers Who Inspire” Our Latest Interview with Rebecca Lieb of the...
Rebecca’s experiences as an editor, marketer and analyst with the Altimeter Group, make her a perfect expert resource for our Influencers Who Inspire series. She is also the author of The Truth About...
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Persuasive Picks For Week Of 5/27/13
A recent survey indicates that more than 60 percent of Fortune 500 companies use some form of social media marketing, but most companies still don’t fully understand the benefits of social media. So...
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Persuasive Picks For Week Of 6/3/13
Knowing how to convey tone in your online writing – including blogs, Tweets, Facebook posts, pins, etc. – is to know your business inside and out. SocialMediaToday’s Kylie Robertson asks readers “If...
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Persuasive Picks For Week Of 6/10/13
Every marketer expects a return on their social media efforts, but many still struggle with prioritizing which social networks to use – and how to allocate resources. In Social Media ROI for Business:...
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Persuasive Picks For Week Of 6/17/13
The popularity of the hashtag (#) has just received another boost with the recent news that Facebook will now be rolling them out to users. While most of us are familiar with hastags and their rise to...
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Persuasive Picks For Week Of 7/1/13
It’s undeniable that social networks are embedded in our daily lives. Business2Community contributor Jeff Bullas thinks is worthwhile to put that in some perspective and see what the social media...
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Summer Fun at IMS13 With PerkettPR – Get Your Schwag With Bite
If you’re attending IMS in San Francisco today, please be sure to find our own Jennifer Hellickson, who will be giving away these cool shark bottle openers to the first 100 folks to connect with her....
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Persuasive Picks For Week Of 8/5/13
Google updated its webmaster guidelines that target core PR practices around press releases. Silicon Valley journalist blogger and ZDNET contributor Tom Foremski weighs in on the negative impact this...
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Persuasive Picks For Week Of 9/23/13
Newsmakers in social marketing tend to be large companies, with big ad spends. Small and midsize companies can sometimes feel as though they’re at a relative disadvantage. MarketingProfs‘ Kerry O’Shea...
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Persuasive Picks – Week of July 20, 2015
Business2Community author, Susan Gilbert discusses how positive vision in marketing will protect you from failure. “Positive Focus Creates Better Marketing Results” provides 4 easy steps for positive...
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